Why SEO Matters
Search engine optimization is the practice of setting up certain elements on your website to make it easier for search engines, like Google, to find and evaluate the information available. By doing so, you increase the likelihood that your website will rank high on search result pages. At its most basic, SEO gives you the opportunity to reach your target audience as they are actively searching for information related to your products and services. Without it, you risk losing potential customers to your competitors simply because their website appears higher in search results than yours.
At ScaleXM, a San Diego SEO agency, we can help you improve your SEO marketing strategy and begin increasing the organic traffic to your site. As we work to evaluate your current standing and improve your ranking in search results, your business and online presence will grow.
On Page SEO
Our SEO team will evaluate your current SEO strategy and make recommendations for improvements. This could include keyword research & targeting, page optimization, and content marketing.
A key part of an SEO strategy is understanding how search engines crawl your site for information. Our SEO experts will update your site architecture and technical schemas to abide by best practices and increase your site’s credibility.
Off Page SEO
Search Engines also take the presence of your site on the broader internet when determining your rank. To help ensure you are building the right connections, our team will manage outreach for link building and cleanup.
Our team will start by analyzing the current technical setup of your site, noting any existing problems. They will also evaluate your backlink profile and competitive landscape in order to lay out an effective SEO roadmap.
Once we have a plan in place, our SEO experts will begin making adjustments to your site. Changes will include keyword research, content creation & optimization, technical cleanup, and link building.
With strong SEO in place both on and off your site, more and more traffic will find its way to you. And as you start bringing in FREE traffic to your site, you’ll start making (almost) free money.
What You Get From Our BlackBox Audit
our metadata, e.g. title tags, meta descriptions, and headers, provide valuable information to search engines as they index your site. Our team of SEO experts will make sure the data you have coded into your site is optimized for results.
Having the right frequency and quality of backlinks on your site can improve the domain authority of your entire website. A higher authority means better ranking on search engines.
Without high-quality content, there is no hope of ranking well on the search engines. But writing SEO-friendly content that is still readable by your audience can be tricky. Our marketing team will analyze your current content and remove duplicate content which could be damaging your ranking.
Making adjustments to your technical SEO strategy can help search engine spiders crawl and index your site more effectively. This includes making updates to your robots.txt, XML sitemap, and schema.
Utilizing strong keywords on your site makes it easier for your audience to find you. But they can’t just be any keywords, they must be relevant and appropriately indexed by search engines.