Why Organic Social Media Marketing Matters
Today’s consumers are constantly bombarded with advertisements and sales messaging trying to persuade them to purchase the latest product or service. As a result, they have become more adept at ignoring content and brands that they perceive as false or ingenuine. Instead, they look for authentic brands that they connect with on a deeper level. So it is more important than ever before to publish engaging content that is relevant to your audience.
At ScaleXM we work with our clients to generate social campaigns that will help grow your audience organically. With channel-specific experts on our team, we are able to create and publish the high-quality content that consumers have come to expect from the brands they engage with on social media.
Content Calendar Development
As you develop an organic social strategy, it is important to plan and organize your content publication but it is a time-consuming process. The Power Digital team can relieve you of this burden and manage the development of a content calendar based on best practices.
Our team will handle maintaining your brand pages on a variety of social media platforms. From following relevant brands to muting negative comments, we will help keep your social community engaged with your content.
Pinterest SEO Content Creation
Pinterest can be an impactful social media platform for certain industries. Our team is well versed in best practices for Pinterest SEO content creation and can help you leverage this platform to grow your following not only on Pinterest, but on other channels as well.
When it comes to B2B products and services, there might not be a more powerful social tool than LinkedIn. Our social team will leverage best practices to order to conduct outreach campaigns on your behalf.
Video content is increasingly important for a variety of social channels. Our team knows what will work and gain traction on each platform so they are able to generate high-quality videos that will help you connect with your audience.
Social content that contains a photo or image gets significantly more engagement than that without. Our team will help source quality and relevant photography to utilize throughout your social content while developing brand consistency.
Audience Insights & Strategy
We start by analyzing your Facebook Audience Insights and Target Audience data to develop a deeper understanding of your current tactics. Our team will then use these findings to develop a strategic plan.
Content Development & Publishing
Next, our social and content teams will begin creating high-quality content to use across your relevant social channels. We will manage the publishing of this content while monitoring engagement and follower metrics.
As you continue to publish the content your audience wants to see you will develop a tribe of loyal and highly engaged followers who can’t wait to see what you come out with next! This, in turn, increases your reach and profitability.
What You Get From Our BlackBox Audit
We have to know where we are starting before we can move forward. Our team will take inventory of all the content and activity for every social channel your brand is using.
Following Size & Engagement
Taking a deep dive into the follower and engagement metrics of your social channels helps us to complete this picture. Equipped with this information we can determine we need to address most urgently as we move forward.
The most successful brands do more than just post content. Instead, they engage with their audience and create a conversation. We will look at your activity, evaluating what improvements should be made.
Consistent branding is critical in developing your social presence as it helps generate brand recognition. Our team will take note of inconsistent or haphazard branding that might be hurting you.
Our team will take inventory of all your existing social assets including images, video, and other branding elements. We will evaluate which elements will be effective for the new strategy and what should be retired.