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Challenge

Client is a manufacturer and supplier of medical devices, wanted a way of using technology to show off it’s products and ensure the brand was seen as an innovator. Many of its products are highly technical, with intricate concealed working parts and mechanisms, so this is difficult to show to potential customers.

 

Solution

ScaleXM developed an AR application that would allow sales staff to display products when pitching for contracts by scanning relevant sales literature. The application would show a fully functioning equipment that was interactive, allowing the salesperson and prospect to see how the product would work and articulate. Using the camera of the device, it was possible to ‘cut’ through the version to see the inner workings of the device. This allowed never-before access to the components of each piece of technology as it performed its various functions.

 

Result

A key challenge is finding innovative ways to show off a highly technical, but visually uninspiring, product. Client had an engaging way of showing why it’s products are the market leaders. Using cutting edge technology like AR, ScaleXM positioned the brand as a high-tech innovator in its field.

 

Learnings

Consider AR a tool to enhance your brand. In addition to its practical purpose, using AR helped to position the client as a business at the cutting edge of innovation.

 

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